Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1189E5
RGB
17, 137, 229
HSL
206, 86%, 48%
HSB
206, 93%, 90%
CMYK
93, 40, 0, 10
LAB
55, -4, -56
LCH
55, 56, 266
OKLCH
0.62, 0.17, 249
XYZ
23, 24, 77
LUV
55, -32, -85
HWB
206, 7%, 10%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.