Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
118CD3
RGB
17, 140, 211
HSL
202, 85%, 45%
HSB
202, 92%, 83%
CMYK
92, 34, 0, 17
LAB
55, -11, -46
LCH
55, 47, 256
OKLCH
0.61, 0.14, 243
XYZ
21, 24, 65
LUV
55, -34, -69
HWB
202, 7%, 17%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.