Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
119ADE
RGB
17, 154, 222
HSL
200, 86%, 47%
HSB
200, 92%, 87%
CMYK
92, 31, 0, 13
LAB
60, -15, -45
LCH
60, 47, 251
OKLCH
0.65, 0.14, 239
XYZ
25, 29, 73
LUV
60, -38, -67
HWB
200, 7%, 13%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.