Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
119FD8
RGB
17, 159, 216
HSL
197, 85%, 46%
HSB
197, 92%, 85%
CMYK
92, 26, 0, 15
LAB
61, -20, -39
LCH
61, 44, 244
OKLCH
0.66, 0.13, 234
XYZ
25, 30, 69
LUV
61, -40, -58
HWB
197, 7%, 15%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.