Psychology
Green is the most restful color for the eye — the lens focuses on it almost without effort. It conveys balance, growth, and safety in equal measure.
Meaning
Universal shorthand for nature, health, money, and permission ('go'). Saturated mid-greens read as fresh and youthful; deep forest greens read as luxurious and established.
Applications
Workhorse hue for finance, health, sustainability, and outdoor brands. Pair with cream, beige, or muted ochre for an organic feel.
Conversion
HEX
121A02
RGB
18, 26, 2
HSL
80, 86%, 5%
HSB
80, 92%, 10%
CMYK
31, 0, 92, 90
LAB
8, -7, 11
LCH
8, 13, 123
OKLCH
0.20, 0.05, 125
XYZ
1, 1, 0
LUV
8, -2, 8
HWB
80, 1%, 90%
Pantone
Black C
Harmonies
Shades & tints
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