Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
12273D
RGB
18, 39, 61
HSL
211, 54%, 15%
HSB
211, 70%, 24%
CMYK
70, 36, 0, 76
LAB
15, -2, -17
LCH
15, 17, 262
OKLCH
0.27, 0.05, 251
XYZ
2, 2, 5
LUV
15, -7, -16
HWB
211, 7%, 76%
Pantone
5395 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.