Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
12293D
RGB
18, 41, 61
HSL
208, 54%, 15%
HSB
208, 70%, 24%
CMYK
70, 33, 0, 76
LAB
16, -4, -16
LCH
16, 16, 257
OKLCH
0.27, 0.05, 247
XYZ
2, 2, 5
LUV
16, -7, -15
HWB
208, 7%, 76%
Pantone
5395 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.