Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
123045
RGB
18, 48, 69
HSL
205, 59%, 17%
HSB
205, 74%, 27%
CMYK
74, 30, 0, 73
LAB
18, -5, -17
LCH
18, 18, 252
OKLCH
0.30, 0.05, 242
XYZ
2, 3, 6
LUV
18, -10, -17
HWB
205, 7%, 73%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.