Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
123244
RGB
18, 50, 68
HSL
202, 58%, 17%
HSB
202, 74%, 27%
CMYK
74, 26, 0, 73
LAB
19, -7, -15
LCH
19, 17, 245
OKLCH
0.30, 0.05, 236
XYZ
2, 3, 6
LUV
19, -10, -15
HWB
202, 7%, 73%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.