Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
123262
RGB
18, 50, 98
HSL
216, 69%, 23%
HSB
216, 82%, 38%
CMYK
82, 49, 0, 62
LAB
21, 3, -32
LCH
21, 33, 276
OKLCH
0.32, 0.09, 259
XYZ
4, 3, 12
LUV
21, -10, -36
HWB
216, 7%, 62%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.