Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
12334E
RGB
18, 51, 78
HSL
207, 63%, 19%
HSB
207, 77%, 31%
CMYK
77, 35, 0, 69
LAB
20, -4, -20
LCH
20, 21, 258
OKLCH
0.31, 0.06, 246
XYZ
3, 3, 8
LUV
20, -11, -22
HWB
207, 7%, 69%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.