Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
12335C
RGB
18, 51, 92
HSL
213, 67%, 22%
HSB
213, 80%, 36%
CMYK
80, 45, 0, 64
LAB
21, 0, -29
LCH
21, 29, 271
OKLCH
0.32, 0.08, 256
XYZ
3, 3, 11
LUV
21, -10, -32
HWB
213, 7%, 64%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.