Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
123642
RGB
18, 54, 66
HSL
195, 57%, 16%
HSB
195, 73%, 26%
CMYK
73, 18, 0, 74
LAB
20, -10, -12
LCH
20, 15, 229
OKLCH
0.31, 0.05, 223
XYZ
3, 3, 6
LUV
20, -12, -11
HWB
195, 7%, 74%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.