Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
12365A
RGB
18, 54, 90
HSL
210, 67%, 21%
HSB
210, 80%, 35%
CMYK
80, 40, 0, 65
LAB
22, -2, -26
LCH
22, 26, 265
OKLCH
0.33, 0.08, 251
XYZ
3, 4, 10
LUV
22, -11, -29
HWB
210, 7%, 65%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.