Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
123752
RGB
18, 55, 82
HSL
205, 64%, 20%
HSB
205, 78%, 32%
CMYK
78, 33, 0, 68
LAB
22, -5, -21
LCH
22, 21, 255
OKLCH
0.32, 0.06, 244
XYZ
3, 3, 8
LUV
22, -12, -23
HWB
205, 7%, 68%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.