Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
123758
RGB
18, 55, 88
HSL
208, 66%, 21%
HSB
208, 80%, 35%
CMYK
80, 37, 0, 65
LAB
22, -3, -24
LCH
22, 24, 262
OKLCH
0.33, 0.07, 249
XYZ
3, 4, 10
LUV
22, -12, -27
HWB
208, 7%, 65%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.