Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
123A64
RGB
18, 58, 100
HSL
211, 69%, 23%
HSB
211, 82%, 39%
CMYK
82, 42, 0, 61
LAB
23, -1, -29
LCH
23, 29, 268
OKLCH
0.34, 0.09, 253
XYZ
4, 4, 13
LUV
23, -12, -34
HWB
211, 7%, 61%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.