Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
12414A
RGB
18, 65, 74
HSL
190, 61%, 18%
HSB
190, 76%, 29%
CMYK
76, 12, 0, 71
LAB
25, -14, -10
LCH
25, 17, 217
OKLCH
0.35, 0.05, 213
XYZ
3, 4, 7
LUV
25, -16, -10
HWB
190, 7%, 71%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.