Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
124164
RGB
18, 65, 100
HSL
206, 69%, 23%
HSB
206, 82%, 39%
CMYK
82, 35, 0, 61
LAB
26, -6, -26
LCH
26, 26, 258
OKLCH
0.36, 0.08, 245
XYZ
4, 5, 13
LUV
26, -15, -31
HWB
206, 7%, 61%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.