Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
124170
RGB
18, 65, 112
HSL
210, 72%, 25%
HSB
210, 84%, 44%
CMYK
84, 42, 0, 56
LAB
26, -1, -32
LCH
26, 32, 267
OKLCH
0.37, 0.09, 252
XYZ
5, 5, 16
LUV
26, -14, -40
HWB
210, 7%, 56%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.