Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
124177
RGB
18, 65, 119
HSL
212, 74%, 27%
HSB
212, 85%, 47%
CMYK
85, 45, 0, 53
LAB
27, 1, -36
LCH
27, 36, 272
OKLCH
0.38, 0.10, 255
XYZ
5, 5, 18
LUV
27, -14, -45
HWB
212, 7%, 53%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.