Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
12435A
RGB
18, 67, 90
HSL
199, 67%, 21%
HSB
199, 80%, 35%
CMYK
80, 26, 0, 65
LAB
26, -10, -19
LCH
26, 21, 242
OKLCH
0.36, 0.06, 233
XYZ
4, 5, 10
LUV
26, -16, -22
HWB
199, 7%, 65%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.