Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
124665
RGB
18, 70, 101
HSL
202, 70%, 23%
HSB
202, 82%, 40%
CMYK
82, 31, 0, 60
LAB
28, -8, -23
LCH
28, 25, 251
OKLCH
0.38, 0.08, 240
XYZ
5, 5, 13
LUV
28, -16, -28
HWB
202, 7%, 60%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.