Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
124676
RGB
18, 70, 118
HSL
209, 74%, 27%
HSB
209, 85%, 46%
CMYK
85, 41, 0, 54
LAB
28, -2, -33
LCH
28, 33, 266
OKLCH
0.39, 0.10, 251
XYZ
6, 6, 18
LUV
28, -16, -41
HWB
209, 7%, 54%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.