Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
12495A
RGB
18, 73, 90
HSL
194, 67%, 21%
HSB
194, 80%, 35%
CMYK
80, 19, 0, 65
LAB
28, -13, -16
LCH
28, 20, 229
OKLCH
0.38, 0.06, 223
XYZ
4, 6, 11
LUV
28, -18, -18
HWB
194, 7%, 65%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.