Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
124C59
RGB
18, 76, 89
HSL
191, 66%, 21%
HSB
191, 80%, 35%
CMYK
80, 15, 0, 65
LAB
29, -15, -13
LCH
29, 20, 221
OKLCH
0.39, 0.06, 216
XYZ
5, 6, 10
LUV
29, -19, -15
HWB
191, 7%, 65%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.