Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
124C65
RGB
18, 76, 101
HSL
198, 70%, 23%
HSB
198, 82%, 40%
CMYK
82, 25, 0, 60
LAB
30, -12, -20
LCH
30, 23, 240
OKLCH
0.39, 0.07, 232
XYZ
5, 6, 13
LUV
30, -19, -24
HWB
198, 7%, 60%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.