Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
124C76
RGB
18, 76, 118
HSL
205, 74%, 27%
HSB
205, 85%, 46%
CMYK
85, 36, 0, 54
LAB
30, -6, -30
LCH
30, 30, 258
OKLCH
0.40, 0.09, 245
XYZ
6, 7, 18
LUV
30, -18, -38
HWB
205, 7%, 54%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.