Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
124C83
RGB
18, 76, 131
HSL
209, 76%, 29%
HSB
209, 86%, 51%
CMYK
86, 42, 0, 49
LAB
31, -2, -37
LCH
31, 37, 267
OKLCH
0.41, 0.11, 252
XYZ
7, 7, 22
LUV
31, -17, -48
HWB
209, 7%, 49%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.