Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
124CA5
RGB
18, 76, 165
HSL
216, 80%, 36%
HSB
216, 89%, 65%
CMYK
89, 54, 0, 35
LAB
33, 10, -54
LCH
33, 55, 281
OKLCH
0.44, 0.16, 260
XYZ
10, 8, 37
LUV
33, -16, -72
HWB
216, 7%, 35%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.