Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
125491
RGB
18, 84, 145
HSL
209, 78%, 32%
HSB
209, 88%, 57%
CMYK
88, 42, 0, 43
LAB
34, -2, -40
LCH
34, 40, 268
OKLCH
0.44, 0.12, 251
XYZ
9, 9, 28
LUV
34, -19, -54
HWB
209, 7%, 43%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.