Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1254B0
RGB
18, 84, 176
HSL
215, 81%, 38%
HSB
215, 90%, 69%
CMYK
90, 52, 0, 31
LAB
36, 9, -56
LCH
36, 56, 279
OKLCH
0.46, 0.16, 259
XYZ
11, 10, 42
LUV
36, -18, -76
HWB
215, 7%, 31%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.