Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
125589
RGB
18, 85, 137
HSL
206, 77%, 30%
HSB
206, 87%, 54%
CMYK
87, 38, 0, 46
LAB
34, -5, -35
LCH
34, 36, 262
OKLCH
0.44, 0.11, 248
XYZ
8, 8, 25
LUV
34, -20, -47
HWB
206, 7%, 46%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.