Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
12568D
RGB
18, 86, 141
HSL
207, 77%, 31%
HSB
207, 87%, 55%
CMYK
87, 39, 0, 45
LAB
35, -4, -37
LCH
35, 37, 263
OKLCH
0.44, 0.11, 249
XYZ
8, 9, 26
LUV
35, -20, -50
HWB
207, 7%, 45%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.