Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
125AA2
RGB
18, 90, 162
HSL
210, 80%, 35%
HSB
210, 89%, 64%
CMYK
89, 44, 0, 36
LAB
37, 1, -46
LCH
37, 46, 271
OKLCH
0.47, 0.13, 253
XYZ
10, 10, 36
LUV
37, -20, -63
HWB
210, 7%, 36%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.