Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
125DA3
RGB
18, 93, 163
HSL
209, 80%, 35%
HSB
209, 89%, 64%
CMYK
89, 43, 0, 36
LAB
38, -1, -45
LCH
38, 45, 269
OKLCH
0.47, 0.13, 252
XYZ
11, 11, 36
LUV
38, -21, -62
HWB
209, 7%, 36%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.