Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
125F85
RGB
18, 95, 133
HSL
200, 76%, 30%
HSB
200, 86%, 52%
CMYK
86, 29, 0, 48
LAB
37, -12, -28
LCH
37, 30, 247
OKLCH
0.46, 0.09, 237
XYZ
9, 10, 24
LUV
37, -24, -37
HWB
200, 7%, 48%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.