Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1263AB
RGB
18, 99, 171
HSL
208, 81%, 37%
HSB
208, 89%, 67%
CMYK
89, 42, 0, 33
LAB
40, -2, -46
LCH
40, 46, 268
OKLCH
0.49, 0.14, 251
XYZ
12, 12, 40
LUV
40, -23, -65
HWB
208, 7%, 33%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.