Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1263B2
RGB
18, 99, 178
HSL
210, 82%, 38%
HSB
210, 90%, 70%
CMYK
90, 44, 0, 30
LAB
41, 1, -49
LCH
41, 49, 271
OKLCH
0.50, 0.14, 253
XYZ
13, 12, 44
LUV
41, -23, -70
HWB
210, 7%, 30%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.