Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1263BA
RGB
18, 99, 186
HSL
211, 82%, 40%
HSB
211, 90%, 73%
CMYK
90, 47, 0, 27
LAB
41, 3, -53
LCH
41, 53, 274
OKLCH
0.50, 0.16, 255
XYZ
14, 13, 48
LUV
41, -22, -76
HWB
211, 7%, 27%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.