Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1267BC
RGB
18, 103, 188
HSL
210, 83%, 40%
HSB
210, 90%, 74%
CMYK
90, 45, 0, 26
LAB
43, 2, -52
LCH
43, 52, 272
OKLCH
0.51, 0.15, 254
XYZ
14, 13, 49
LUV
43, -23, -75
HWB
210, 7%, 26%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.