Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1268B3
RGB
18, 104, 179
HSL
208, 82%, 39%
HSB
208, 90%, 70%
CMYK
90, 42, 0, 30
LAB
42, -2, -47
LCH
42, 47, 268
OKLCH
0.51, 0.14, 251
XYZ
13, 13, 45
LUV
42, -24, -68
HWB
208, 7%, 30%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.