Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
12707C
RGB
18, 112, 124
HSL
187, 75%, 28%
HSB
187, 85%, 49%
CMYK
85, 10, 0, 51
LAB
43, -23, -14
LCH
43, 27, 212
OKLCH
0.50, 0.08, 208
XYZ
10, 13, 21
LUV
43, -30, -17
HWB
187, 7%, 51%
Pantone
7717 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.