Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1271B3
RGB
18, 113, 179
HSL
205, 82%, 39%
HSB
205, 90%, 70%
CMYK
90, 37, 0, 30
LAB
45, -7, -43
LCH
45, 44, 261
OKLCH
0.53, 0.13, 246
XYZ
14, 15, 45
LUV
45, -27, -62
HWB
205, 7%, 30%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.