Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
12779D
RGB
18, 119, 157
HSL
196, 79%, 34%
HSB
196, 89%, 62%
CMYK
89, 24, 0, 38
LAB
46, -17, -29
LCH
46, 33, 239
OKLCH
0.53, 0.10, 231
XYZ
13, 16, 34
LUV
46, -31, -39
HWB
196, 7%, 38%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.