Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1278DC
RGB
18, 120, 220
HSL
210, 85%, 47%
HSB
210, 92%, 86%
CMYK
92, 45, 0, 14
LAB
49, 2, -60
LCH
49, 60, 272
OKLCH
0.57, 0.17, 254
XYZ
20, 19, 70
LUV
49, -27, -89
HWB
210, 7%, 14%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.