Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
127BE2
RGB
18, 123, 226
HSL
210, 85%, 48%
HSB
210, 92%, 89%
CMYK
92, 46, 0, 11
LAB
51, 3, -61
LCH
51, 61, 272
OKLCH
0.59, 0.18, 254
XYZ
21, 20, 75
LUV
51, -28, -92
HWB
210, 7%, 11%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.