Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1282D2
RGB
18, 130, 210
HSL
205, 84%, 45%
HSB
205, 91%, 82%
CMYK
91, 38, 0, 18
LAB
52, -6, -50
LCH
52, 51, 263
OKLCH
0.59, 0.15, 248
XYZ
20, 21, 64
LUV
52, -31, -75
HWB
205, 7%, 18%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.