Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1284CD
RGB
18, 132, 205
HSL
203, 84%, 44%
HSB
203, 91%, 80%
CMYK
91, 36, 0, 20
LAB
52, -9, -47
LCH
52, 48, 259
OKLCH
0.59, 0.14, 245
XYZ
20, 21, 61
LUV
52, -32, -70
HWB
203, 7%, 20%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.