Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1285CB
RGB
18, 133, 203
HSL
203, 84%, 43%
HSB
203, 91%, 80%
CMYK
91, 34, 0, 20
LAB
52, -10, -45
LCH
52, 46, 257
OKLCH
0.59, 0.14, 244
XYZ
19, 21, 60
LUV
52, -32, -67
HWB
203, 7%, 20%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.